July 27th, 2023
The Hollywood Reporter, Sourcing Journal, The Fashion Law, Bloomberg Law
The Hollywood Reporter, Sourcing Journal, The Fashion Law, Bloomberg Law, and numerous other national and Minnesota publications recently covered the trademark suit filed by Frost River against Lucasfilm, claiming the latter violated the Lanham Act by using a Frost River backpack in the recent movie, “Indiana Jones and the Dial of Destiny,” without Minnesota-based Frost River’s permission and then passed its signature backpacks off as a competitor’s product in a marketing campaign.
“Lucasfilm and Filson produced a 60 second commercial prominently featuring video clips from the Indiana Jones 5 film intertwined with video clips of actors using Filson’s own products,” Devin McRae wrote. “Shockingly, one of the intertwined video clips was one from Indiana Jones 5 featuring Frost River’s Geologist Pack.”
Further coverage can be found below: